A time-honored brand of China, Shanghai LaofengXiang Jewelry Store is familiar to all Shanghai residents. Owning a jewelry item bought from Laofengxiang has been a long-lasting, enviable fashion.
Laofengxiang opened business in 1848, and witnessed almost the entirety of Shanghai’s modern history. The brand name “Lao-Feng-Xiang” connotes the wish of its founder – “lao老” (meaning “old”) implying a seniority and prestige, and “feng-xiang 凤祥” (literal meaning: phoenix (a symbol of femininity in Chinese culture) and auspiciousness) suggests a best wish for women.
In its one-and-a-half decade’s history, Laofengxiang has been adequately exposed to Shanghai culture. The jewelry products processed by its handicraft masters featured a combination of both Chinese traditional processing techniques (such as welding, pressing, cutting etc.) and Western skills of inlaying, forming a unique style with a strong fashions appeal to the Chinese. In the 1930s, it was said, the daily business turnover at Shanghai Laofengxiang hit a record high of over 50 kilograms.
Laofengxiang store in the 1930s.
The Laofengxinag building on Nanjing Road, Shanghai's busiest commercial pedestrian street.
Laofengxiang has won numerous awards both at home and abroad. It is recognized as a “China Well-Known Trademark”, “China Time-Honored Brand”, “Well-Known Chinese Commercial Service Trademark”, etc, and won prizes at World Gold Council Jewelry Design Contests and De Beers Diamond Jewelry Design Competition. Today’s Laofengxiang has developed into a large-scale jewelry enterprises group with a nationwide network of chain stores. The brand name is synonymous with luxury, romance, elegance and dignity, and is the flagship of China’s jewelry industry.